Project Details

For this project, I developed a bold and energetic logo for the East River Cobras, a youth football team. The design reflects the team’s fierce competitive spirit, incorporating their signature colors of purple and orange.

The centerpiece of the logo is a stylized cobra mascot in a striking pose, symbolizing agility and strength. I paired this with a modern and athletic font for the team name, ensuring a cohesive and dynamic look.

This logo was designed to be versatile, working seamlessly across uniforms, helmets, and promotional materials. It showcases my ability to create impactful branding that resonates with teams and their communities while adhering to specific thematic and color requirements.

Project Details

As the Branding, Web Presence, and Promotional Design Specialist for OnCall Services LLC, a contractor services company, I crafted a professional and dynamic brand identity to establish the company as a dependable and versatile partner for residential and commercial projects. My work included creating a comprehensive branding strategy, designing a user-friendly online presence, and developing impactful promotional materials.

Key Responsibilities:

1. Brand Development:

   • Designed a modern and versatile logo that embodies the company’s commitment to reliability and quality service.

   • Established a cohesive visual identity, including a professional color palette, typography, and brand guidelines, ensuring consistency across all platforms.

2. Website Design and Development:

   • Built a responsive and visually appealing website that showcases the company’s range of services, project portfolio, and customer testimonials.

   • Integrated key functionalities, such as contact forms, service request submission, and detailed service descriptions, to enhance user engagement.

   • Optimized the website for search engines (SEO) to improve online visibility and attract new clients.

3. Promotional Design:

   • Created print and digital promotional materials, including business cards, brochures, and service flyers, to increase outreach and professional visibility.

   • Designed branded merchandise and vehicle graphics to further enhance brand recognition in the community.

4. Digital Marketing Support:

   • Developed social media templates and promotional content to maintain an active and engaging online presence.

   • Designed email campaigns to inform clients about new services, seasonal promotions, and company updates.

5. Client Experience Enhancement:

   • Simplified the presentation of complex service information to make it more accessible and appealing to clients.

   • Focused on creating a brand persona that reflects trust, quality, and efficiency, resonating with the company’s target audience.

Impact:

The branding, web presence, and promotional design efforts significantly elevated OnCall Services LLC’s professional image and market reach. The cohesive brand identity and strategic online platform positioned the company as a trusted leader in contractor services, driving customer inquiries and strengthening community ties.

Project Details

As the Branding, Design, and Web Presence Specialist for RE Taxes Newton Falls, a local tax preparation and financial services company, I developed a comprehensive strategy to modernize its identity and expand its digital footprint. This project aimed to position the business as a trusted and approachable resource for the Newton Falls community.

Key Responsibilities:

1. Brand Identity Development:

   • Created a professional and approachable logo that reflects the company’s expertise and commitment to client success.

   • Developed a cohesive brand identity, including color schemes, typography, and visual guidelines, ensuring consistency across all materials.

2. Print and Promotional Materials:

   • Designed business cards, brochures, and flyers to effectively communicate the company’s services and values.

   • Produced promotional materials for community events to increase local engagement.

3. Website Design and Development:

   • Designed and launched a user-friendly website that highlights the company’s services, client testimonials, and contact information.

   • Implemented a responsive design to ensure optimal performance across all devices.

   • Integrated essential features such as appointment scheduling, FAQs, and a blog section to provide valuable resources for clients.

4. Digital Marketing Support:

   • Developed social media templates and graphics to establish a consistent and engaging online presence.

   • Created email marketing campaigns to keep clients informed about important tax updates and deadlines.

5. Client Experience Enhancement:

   • Focused on designing materials and interfaces that simplify complex financial concepts, making services more accessible to clients.

   • Introduced clear, visually appealing communication strategies to build trust and foster long-term relationships.

Impact:

The branding, design, and web presence efforts significantly improved RE Taxes Newton Falls’ visibility and client engagement. The refreshed identity and robust online platform positioned the company as a reliable and modern service provider in the community, driving both client retention and new business growth. Notably, the owner, Ron Friend, has since retired, marking the end of an era for the business while leaving a legacy of trusted service.

Project Details

As the Branding and Design Lead for Sam’s Pizza, a local pizzeria renowned for its handcrafted recipes and welcoming atmosphere, I developed a comprehensive brand identity and design strategy to strengthen its market presence and resonate with its customer base.

Key Responsibilities:

1. Brand Identity Development:

   • Created a unique and memorable logo that encapsulates the essence of Sam’s Pizza, emphasizing its artisanal approach and community focus.

   • Developed a cohesive visual identity, including color schemes, typography, and design guidelines, to ensure brand consistency across all touchpoints.

2. Menu Design:

   • Designed an eye-catching and user-friendly menu that highlights the signature dishes while making it easy for customers to explore the full range of offerings.

   • Included engaging visuals and descriptions to enhance the customer’s dining experience.

3. Promotional Campaigns:

   • Designed print and digital advertisements for seasonal promotions, grand opening events, and community partnerships.

   • Created loyalty cards and promotional materials to enhance customer retention.

Impact:

The branding and design efforts significantly elevated Sam’s Pizza’s visibility and customer engagement. The cohesive and professional brand identity not only increased foot traffic but also fostered a stronger connection with the local community. This project underscored the importance of thoughtful design in creating a lasting impression and driving business growth.

Project Details

As the Branding, Website, Marketing, and E-Commerce Manager for Ucanbe Cosmetics, I delivered a complete digital and branding overhaul to enhance the company’s market presence and operational efficiency. My role encompassed creating a cohesive brand identity, building an engaging online platform, executing targeted marketing strategies, and automating the e-commerce fulfillment process.

Key Responsibilities:

1. Brand Development:

   • Designed a bold and modern visual identity, including logo, color palette, typography, and packaging designs, to reflect the company’s innovative and inclusive approach to cosmetics.

   • Created detailed brand guidelines to ensure consistency across all customer touchpoints.

2. Website Design and Development:

   • Developed a responsive, visually stunning e-commerce website optimized for seamless navigation and mobile use.

   • Incorporated features such as product filters, customer reviews, and interactive product displays to enhance the shopping experience.

   • Integrated secure payment gateways and multi-currency support to cater to a global audience.

3. E-Commerce Automation:

   • Streamlined the ordering and fulfillment process by implementing an end-to-end automation system, reducing manual intervention and increasing order accuracy.

   • Set up inventory management tools and real-time tracking systems to improve operational efficiency and customer satisfaction.

4. Marketing and Social Media Management:

   • Executed data-driven marketing campaigns across multiple platforms to boost brand awareness and drive sales.

   • Managed social media accounts, creating engaging content and leveraging influencer collaborations to connect with a diverse audience.

   • Designed email marketing campaigns to promote product launches, special offers, and seasonal collections.

5. Customer Engagement and Analytics:

   • Monitored customer behavior and preferences using analytics tools to tailor marketing strategies and product offerings.

   • Implemented loyalty programs and personalized recommendations to foster repeat business.

Impact:

The integrated branding, website, marketing, and e-commerce solutions significantly boosted Ucanbe Cosmetics’ market presence and operational capabilities. The modernized digital platform and automated fulfillment system enhanced customer satisfaction, while strategic marketing efforts drove a substantial increase in sales and brand recognition. This comprehensive approach positioned Ucanbe Cosmetics as a competitive leader in the beauty industry.

Project Details

As the Branding and Marketing Designer for Kent State University’s Train Your Brain – Technology Workshops, I spearheaded the creation and implementation of a cohesive visual identity and strategic marketing materials for the program. These workshops aimed to enhance digital literacy and technology skills among students, faculty, and staff, promoting personal and professional growth within the university community.

Key Responsibilities:

1. Brand Development:
   • Designed a dynamic and engaging visual identity, including the program’s logo, color palette, typography, and branding guidelines.
   • Ensured the branding resonated with a diverse audience while reflecting the university’s values and mission.
2. Marketing Strategy:
   • Developed and executed a comprehensive marketing plan to maximize outreach and participation.
   • Collaborated with university departments to identify target demographics and tailor messaging accordingly.
3. Promotional Materials:
   • Created print and digital assets, such as flyers, posters, banners, and email campaigns, to raise awareness of the workshops.
   • Designed social media graphics and managed content calendars to ensure consistent promotion across platforms.
4. Event Support:
   • Provided on-site design support, including event signage and multimedia presentations.
   • Worked closely with workshop facilitators to ensure the branding was integrated seamlessly into all materials.
5. Analytics and Feedback:
   • Monitored the effectiveness of marketing campaigns through engagement metrics and participant feedback.
   • Adjusted strategies based on insights to improve reach and impact.

Impact:

The branding and marketing efforts significantly increased awareness and attendance of the Train Your Brain – Technology Workshops. The cohesive visual identity and targeted campaigns fostered a sense of community and professionalism, establishing the program as a vital resource for skill development at Kent State University.

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