Project Details
As the Branding, Web Presence, and Promotional Design Specialist for OnCall Services LLC, a contractor services company, I crafted a professional and dynamic brand identity to establish the company as a dependable and versatile partner for residential and commercial projects. My work included creating a comprehensive branding strategy, designing a user-friendly online presence, and developing impactful promotional materials.
Key Responsibilities:
Brand Development:
Designed a modern and versatile logo that embodies the company’s commitment to reliability and quality service.
Established a cohesive visual identity, including a professional color palette, typography, and brand guidelines, ensuring consistency across all platforms.
Website Design and Development:
Built a responsive and visually appealing website that showcases the company’s range of services, project portfolio, and customer testimonials.
Integrated key functionalities, such as contact forms, service request submission, and detailed service descriptions, to enhance user engagement.
Optimized the website for search engines (SEO) to improve online visibility and attract new clients.
Promotional Design:
Created print and digital promotional materials, including business cards, brochures, and service flyers, to increase outreach and professional visibility.
Designed branded merchandise and vehicle graphics to further enhance brand recognition in the community.
Digital Marketing Support:
Developed social media templates and promotional content to maintain an active and engaging online presence.
Designed email campaigns to inform clients about new services, seasonal promotions, and company updates.
Client Experience Enhancement:
Simplified the presentation of complex service information to make it more accessible and appealing to clients.
Focused on creating a brand persona that reflects trust, quality, and efficiency, resonating with the company’s target audience.
Impact:
The branding, web presence, and promotional design efforts significantly elevated OnCall Services LLC’s professional image and market reach. The cohesive brand identity and strategic online platform positioned the company as a trusted leader in contractor services, driving customer inquiries and strengthening community ties.