Project Details
As the Branding, Design, and Web Presence Specialist for RE Taxes Newton Falls, a local tax preparation and financial services company, I developed a comprehensive strategy to modernize its identity and expand its digital footprint. This project aimed to position the business as a trusted and approachable resource for the Newton Falls community.
Key Responsibilities:
Brand Identity Development:
Created a professional and approachable logo that reflects the company’s expertise and commitment to client success.
Developed a cohesive brand identity, including color schemes, typography, and visual guidelines, ensuring consistency across all materials.
Print and Promotional Materials:
Designed business cards, brochures, and flyers to effectively communicate the company’s services and values.
Produced promotional materials for community events to increase local engagement.
Website Design and Development:
Designed and launched a user-friendly website that highlights the company’s services, client testimonials, and contact information.
Implemented a responsive design to ensure optimal performance across all devices.
Integrated essential features such as appointment scheduling, FAQs, and a blog section to provide valuable resources for clients.
Digital Marketing Support:
Developed social media templates and graphics to establish a consistent and engaging online presence.
Created email marketing campaigns to keep clients informed about important tax updates and deadlines.
Client Experience Enhancement:
Focused on designing materials and interfaces that simplify complex financial concepts, making services more accessible to clients.
Introduced clear, visually appealing communication strategies to build trust and foster long-term relationships.
Impact:
The branding, design, and web presence efforts significantly improved RE Taxes Newton Falls’ visibility and client engagement. The refreshed identity and robust online platform positioned the company as a reliable and modern service provider in the community, driving both client retention and new business growth. Notably, the owner, Ron Friend, has since retired, marking the end of an era for the business while leaving a legacy of trusted service.